When Quantification Loses Its Meaning

Are you measuring just to measure?

Megan Bowers
4 min readJan 25, 2024

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Dyson vacuums display analytics now.

Source: Dyson

My first reaction to seeing this as a data enthusiast was, “Yay, data!” And then immediately after, “but… why?”

What am I supposed to do with this detailed information about the microns of dirt I am sucking up?

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Megan Bowers

Sr. Content Manager @ Alteryx. I mostly write about data science and career advice. Occasionally I’m funny. Find me on LinkedIn!